Project Psühhoteek is the same-titled record store's public action plan: festival, fair, research and education programme.

This project participates in the first Tartu 2024 culture and education programme development process, as a part of "Tartu with Europe" programme line. Projects that successfully complete the process will advance to the official European Capital of Culture programme.

Psühhoteek's proposed programme rediscovers, revives and remakes alternative Eastern-European popular culture with European musicians, artists and listeners
Led by: Ahto Külvet ( 
Read the initial project description from the Bid Book (p 36)