Project Kylas creates a service exchange platform that brings together sensation seeking tourists in the region and local citizens, small businesses and creatives, who can share their knowledge of the local culture and heritage.
This project participates in the first Tartu 2024 culture and education programme development process. Projects that successfully complete the process will advance to the offical European Capital of Culture programme.

Research into global tourist trends shows that people look for authentic new experiences. Increasingly, people make decisions based emotions and they expect that the desired product, service or activity is found easily, with little time spent on it. 

One of the great challenges of South Estonia is the lack of foreign language service providers and the overall unstable quality of service providing. Tartu with South Estonia will be the European Capital of Culture in 2024 and with that the number of foreign visitors will rise. This creates an opportunity to approach new target groups. The demand for individual and region introducing services will only grow. 
Led by:  Kadri Moppel ( ja Aigi Young (
Read the initial project description from the Bid Book (p 89)